Marketing Activities

IF YOU INSTRUCT US TO SELL YOUR BUSINESS WE WILL IMMEDIATELY SEND SALES PARTICULARS TO ALL OF OUR REGISTERED BUYERS WHO ARE KNOWN TO BE LOOKING FOR A BUSINESS LIKE YOURS. HOWEVER, THIS WILL BE JUST THE FIRST STEP IN OUR SEARCH FOR A BUYER FOR YOUR BUSINESS AS YOU WILL SEE BELOW.

The following activities are undertaken without limit in terms of time or cost to us in order to find a buyer for your business. Items 5 and 6 are only conducted by agreement with you where circumstances are appropriate:-

1. Business List

   Your business will be included in our list of businesses on this website and issued in paper form when requested. It is therefore seen by all new enquirers, associate offices and intermediaries. Your entry will be identical to the agreed advertisement for your business.

2. Database of Registered Buyers

   We typically have around 6,000 to 7,000 people throughout the U.K. and abroad looking for a business. Details of your business will be sent to those who have registered a specific interest in your type of business. We will also send details to those who may not have registered a specific requirement but who may have expressed an interest in other businesses which may share some similar characteristics with yours.

3. The Internet

   In addition to our own website your business will be featured on other websites, which may vary from time to time and in some cases for temporary periods of time but will include the two main sites for the sale of businesses in the U.K.

4. Press Advertising

   We advertise in regional and national newspapers at our own expense. We may also agree to advertise your business in specialist publications which we do not normally use but reserve the right to charge you for such advertising.

5. Press Releases

   If we have agreed this with you, we will issue a press release to selected publications to announce the availability of your business for sale. As this is not 'paid for' advertising we cannot, of course, guarantee that the publications will use the story or how they may use it. However, its great value is that it reaches people that advertising does not reach - people who have missed our other forms of marketing or those who are not looking for a business themselves but know someone who is.

6. Mailshots to Owners of Similar Businesses to Yours

   Again, if we have agreed with you that this is appropriate, we are happy to contact businesses similar to yours to see whether they may be interested in expansion by acquisition. This would, of course, be done with appropriate discretion.

7. Associate Offices/Intermediaries

   We have professional relationships with a wide range of other business transfer agents, commercial property agents, accountants, banks and solicitors who frequently have clients looking to buy a business. Details of businesses are regularly circulated to such people.

8. Reviews and Updates

   Businesses are living, changing entities. It is essential that our details are kept up to date. Failure to do so is not only frustrating for an enquirer but it also it sends a signal that the business has been on the market for some time. We have a programme to regularly monitor and review with you what changes to your business details may need to be made.